Saturday, December 18, 2010

sITck Figures?

The website XXL Magazine Online in their article somewhere on their site but i cant find now, pointed out an interesting trend in advertising from media companies taking an apparent budget cut. Cd covers that look like they are made by children in their first computer graphic classes, and commercials that have a similar look to it.
http://www.amazon.com/Apollo-Kids-Ghostface-Killah/dp/B004BQV5L2
http://www.amazon.com/Donnie-G-Gorilla-Sheek-Louch/dp/B0042LLPTI
http://www.amazon.com/Reggie-Redman/dp/B002UK6DXG
Does anyone remember The Doc's My Name Mascot?
    If this album art originated from a start up label, i would completely except these cd covers as legitamate. Maybe its because people don't buy actual physical CD's anymore, they use Itunes or Amazon to acquire their favorite EP or LP. Their was I time in where not only did I buy the CD for the music but, I would buy it for the entire case the cd cover and credits. At the time my only source for upcoming music was the Source magazine and 97.9 the Box out of Houston.
     To encourage people to purchase albums these record labels should go bigger in their artistic expression, not smaller by reducing the art budget. Do you remember growing up and everyone had a friend whose room was just covered in rap poster and album art. People don't do that anymore maybe technology and personal computers share most of the blame. Why don't record labels include posters with online purchase of music that about the size of a traditional vinyl record cover; People would have something to collect along with the music. People would love to have the Kanye Album art in a bigger format, I personally dont like it all. I do feel that it does help give additional insight to his music on his new album My Dark Twisted Fantasy.
      Festival Jam Bands such as the String Cheese Incident has figured out this strategy, by producing limited quantity festival art for every show they perform. Their fans don't get angry about having to pay extra for these pieces, they have come to expect it and are gladly willing to pay for the opportunity to acquire these pieces.
Original concert poster for String Cheese Incident at Red Rocks in Morrison, Colorado for SCI's "final run" in 2007 Titled The Last Supper posterscene.com
SCI Poster from an '06 show at THE FOX in the ATL
     Think of the Iconic rap album covers  Notorious B.I.G. 'Ready to Die' EPMD 'Back to Business' that remain ingrained to the Hip Hop culture their presentations consistently being reused.  You can look at Jay-Z Vol 1 - 3 being reused by Lil' Wayne, for an example if you need one to convey this point.  People especially in this generation are by all educational theorist accounts visual learners, why is it that marketers believer the consumers only respond to auditory messages?
     While watching Television i came across another traditional organization by all American standards commercial for an upcoming performance and I was surprised by the same lack of production value in their advertisement.

     Stick Figures? Really Stick Figures? First you get rid of the Rock, then you lose your WWF name to some pandas, then you let a McMahon run for a senate seat, and now stick figure commercials. I guess this happens when a campaign cost $50 million.

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